ESPN seals SHL partnership

16 september 2022 17:00

ESPN, part of the Walt Disney Company, has entered a partnership with the Swedish Hockey League (SHL) for the upcoming 2022/23 season. The deal covers 130+ countries reaching and expanding the global audience of the SHL.


Jenny Silfverstrand, CEO of SHL, is excited about the partnership.

– To enter a global partnership with ESPN, a marquee sports broadcaster globally, is massively important for the global reach of the league. We are proud to bring fans the best European hockey available.

After a thrilling ending to last season where Farjestads BK won the championship in a game-7 final against Lulea Hockey, the teams are gearing up for an exciting campaign in 2022/23.

Viktor Johansson, founding partner of XVI Sports, SHLs international media partner.

– ESPN is a marquee sports broadcaster that will bring the best possible experience for ice hockey fans around the world. SHL and NHL on the service will offer the best ice hockey on one destination.

For more information;

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About SHL:

SHL is one of Europe’s most competitive ice hockey leagues. The league is a joint partnership between the 14 member clubs.

About ESPN:

ESPN, Inc. is the leading multinational, multimedia sports entertainment brand featuring the broadest portfolio of multimedia sports assets. Based in Bristol, Conn., with approximately 4,000 employees (5,000 worldwide) ESPN Plaza includes more than 1.3 million square feet in 19 buildings on 120 acres (additional 500,000 sq. ft. rented nearby).

ESPN launched on September 7, 1979, and is 80 percent owned by ABC, Inc., an indirect subsidiary of The Walt Disney Company. Hearst holds a 20 percent interest. ESPN was originally conceived in 1978 and office space was rented in Plainville, Conn., before the Bristol property was purchased and developed.

About XVI Sports:

XVI Sports was founded in March 2016. The company focuses on media rights acquisition & sales and associated services such as production & distribution, consulting, and event management.